About Me

Hi, I’m Raquaza.

Think of me as that one kid who actually did turn a phone addiction into a career.

I spend my days (years) deep inside the TikTok algorithm, decoding what makes people stop scrolling, what makes them buy, and how creators can build entire businesses from a 30-second video.

I started out running TikTok accounts that hit millions of views and followers back when most people still thought the app was for dancing teenagers (2019-2020).

I created one of the very first #TikTokMadeMeBuyIt videos and helped pioneer strategies like creator product seeding and organic account scaling for eCommerce brands.

Fast forward, and I now work with brands, creators, and eCommerce founders to make short-form content do what ads never could: sell without selling.

This site is my brain on the internet ~ a hub where I break down what’s working on TikTok, why creators are winning (or failing), and how the future of social commerce is being built in real time.

The articles you’ll find here are written to be read, shared, and argued over. They’ll also show up on LinkedIn, (maybe) Medium, and expanded upon on X, YouTube, etc.

Because attention is the new currency and I plan to collect interest.

What you won’t find here:

• fluffy marketing speak
• recycled advice
• or another “10 tips to grow” blog

What you will find here:

• sharp opinions
• data-driven breakdowns
• playbooks that actually work
• and the occasional side-eye at the industry’s bad takes (because someone has to say it)

If social commerce is the future, I plan to build the map. And if TikTok is the engine driving it, I’m here to show you how to keep it running at full speed.

Welcome aboard.